[A white paper created for GSA-FAS] Cooperative marketing combines the marketing resources of two or more entities to serve (promote) the shared interests of the group. As a methodology for developing community, it can be very useful in emphasizing common purpose(s) or goal(s). In the case of the General Services Administration, cooperative marketing may be employed very effectively to promote recognition of the GSA programs (acquisition vehicles such as Networx, Alliant, CONNECTIONS II,
