Feed.fm Blog Music is the heartbeat of user-generated content & social media apps

It's no coincidence that the social media apps dominating our screens all have music baked into the experience. TikTok's rise was fueled by its seamless integration of music, with users becoming not just content creators but curators of their own soundtracks. Instagram, meanwhile, has been ramping up its own music features to compete. From DM song clips to Reels to Threads testing music integration for text posts, it's clear they're banking on sound to deepen engagement. Even WhatsApp is getting in the game, introducing music to its status updates.