Fenris Blog Real-World Applications of Predictive AI: How Propensity to Buy Improves Close Rates

In today’s competitive insurance landscape, companies must innovate not only to stand out but to make meaningful connections with customers. Predictive AI models that target key behaviors, like “propensity to buy,” are helping insurers gauge a customer’s likelihood to convert from a quote to a purchase-especially crucial in saturated markets where high inquiry volumes make…