Final, the fintech company bringing transparency, control and security to credit cards, announces today Apple Pay availability for its cardholders. Through Apple Pay's easy and secure payments on the web or in-person, Final is helping digital-age consumers take back control of their credit cards. In addition, Final is introducing advanced controls for its merchant-locked virtual cards, allowing cardholders to set custom monthly or lifetime spend limits for merchants like Netflix, Amazon and Lyft, furthering their level of control over card spend.Fraudulent transactions made online or via phone increased 40 percent over the last year, making today's consumer exceptionally more vulnerable to security breaches and hacks. Grey charges plague customers, when they forget about subscriptions or have services raise recurring prices without notice. Final's proprietary technology reduces the hassles and headaches that come with a compromised account and grey charges. At its core, Final was created to make credit card users' lives easier and provide a fundamentally better card experience than is offered today - shouldn't your credit card company aim to do that?