Financial Media Group Blog What is a Lead? Aligning Sales and Marketing POV

The value of a lead will vary depending on who you ask - a person on a sales team or a person on a marketing team. Clearly both teams will see opportunity, however there are several things to consider when establishing value, the first of which is to determine how you will define a lead....The post What is a Lead? Aligning Sales and Marketing POV appeared first on Financial Media Group.