Firesnap Blog 5 Reasons Why B2B Website Personalization Boosts Lead Quality

The next phase in web design is here: Using web personalization to create a unique experience for each user to best serve the content, resources and solutions specific to them. The goal of personalization is that with proper use, conversion rates will increase while also converting leads that are more targeted and valuable for sales.Just like your Facebook and Instagram newsfeeds, which are optimized to personalize what you see from your friends, pages you like, and even ads, web personalization is the instant customization view of a website's layout and interface to better suit each specific user.