Firesnap Blog How to Optimize Images for Web Use

Images play a massive role in your website's performance—from boosting click-through rates to increasing conversions and, as this article's title suggests, improving visibility on search engine results pages (SERPs). I understand optimizing web images and photos likely isn't news to you, or any digital marketing professional or web designer for that matter. But if that's the case, then why the heck do so many websites lack optimized images and photos?