FiveStreet Blog Best Time to Contact a New Lead?

There's been a great deal of research conducted on the topic of lead response management. According to a study by researchers at Massachusetts Institute of Technology in 2007, by contacting a new online prospect within five minutes of their inquiry, the possibility of converting them to a client could increase by up to 900%. Even adjusting for industry variations and changes in internet use since the study was conducted; everyone can agree that the sooner you get in touch with a lead the better your [...]