For your customers, your brand is your employees. Almost 65% of them gauge employee and CEO behavior before purchasing from a brand, reports Energy and Matter. They expect your employees to speak the same language and embody the same values as your brand. When this doesn't happen, the consequences are always detrimental.
Take the United Airlines' Unfriendly Skies' controversy, where a passenger was forced out of an overbooked flight despite their bold claim of being 'friendly.' The brands set…
