When it comes to online shopping in Jamaica, there's no denying the power of the Internet. Over the last 15 years, the world of online retail has transformed the way products are bought and sold, creating a society of consumers accustomed to the convenience of click-and-deliver.But while most of us now instinctively turn to the Web to purchase the likes of electronics, clothing, personal supplies and toys, there's still one major product category that lives firmly in the physical world: Household.Despite the efforts of a handful of companies, Household is the last area of commerce to develop a firm digital identity. Fontana has make their mark in online shoppping and ecommerce, bringing the ease of onlinme shopping in Jamaica, with more than 10,000 items available to online shoppers.