Are you blasting the same email to everyone in your email list, or sending specific messages to only the customers it applies to? The more targeted you can make your emails, the more effective you’ll find them to be. If you’re using foreUP marketing, you can create targeted marketing messages by utilizing the Groups feature in your Customers module. Listen in while Kris McIntire, foreUP Customer Success Manager, walks us through how to create and use groups for better email marketing.