Fortren Funding Blog Nationwide Licensing Expansion

Creating a successful marketing strategy is vital for the growth and stability of any business. In an inside sales environment, where 96% of the business comes from online lead applications, constant research is particularly important. Generationally, we are moving further away from a "notable book of business" in the sales world, toward a targeted, electronic, marketing environment. With housing market volatility, mortgage companies must be constantly aware of developments in many sectors. If one market falters, the ability to make adjustments will allow you to move forward. This type of ongoing industry research propels Fortren Funding's marketing platform and informs our nationwide licensing expansion plan. There are important considerations and statistics to consider when planning for license expansion. Including, but not limited to, the quantity of residential homeowners, market saturation (homeowners vs. licensed MLOs), state employment rate, real estate markets with increasing home values and total lending volume by state.