Business owners often find themselves challenged with finding time to develop marketing ideas or promotional events to enhance their marketing efforts. Once they have ideas, they sometimes find them to be too expensive or time consuming. We live in a world where you can connect with potential clients in many different ways. The list of ideas that follows goes beyond the typical marketing collateral. I hope it inspires other thoughts that you can use to market your business beyond expectations. 1. Conduct free workshops on "how-to" information for your industry. This is a great way to meet potential clients interested in your services. 2. Promote yourself as an expert by writing articles or tips on topics related to your industry. If you are not comfortable writing it yourself, hire a professional writer. Advertise your availability to speak at professional meetings or sign up to teach related continuing education courses at the local college or school district. Continue Reading
