What are Dark Posts? Until now, when you ran a paid Facebook ad, it was necessary to first post it and then “promote” it. That meant each of your paid ads were published on your page for everyone to see. Running multiple ads to target different audiences meant cluttering up your page feed with all those ads. Now there is a new option that is very useful and should be considered as part of your marketing strategy. Facebook Dark Post is similar to a news-feed type of ad but it does not appear on your timeline. Dark Posts allow you to create an ad for each of your specific target audiences including those who have already liked your page. Only the audience you select will see your ad. Let’s say you own an eye care center and want to invite difference audiences to your educational workshops. Your followers include diabetic patients, adults, teens, and children. Rather than Continue Reading
