Connected packaging is packaging activated by technologies such as QR Codes, Serialisation and Watermarks. Connected packaging has many benefits, one of which is to help brands communicate information to consumers and increase engagement. Connected packaging extends consumer interactions beyond just the packaging. Whether it's to establish product and supply chain transparency, share the brand's story, [...]The post Improve Brand Experience With Connected Packaging first appeared on foxpak.
Foxpak is an Ireland-based company that manufactures and supplies stand up pouches, three side seals, quad seal bags and printed films for the food and beverage sector.