FREECULTR: FREECULTR makes an Intimate re-entry

Popular henley t-shirt brand FREECULTR is back in its new avatar, it's starting with providing a solution to mankind's oldest bugbear: the uncomfortable crotch. It launched as a digital-first direct to consumer brand promising most premium innerwear on freecultr.com Men's underwear, traditionally, has a way of irritating, giving rashes, riding up, bunching up or being just plain uncomfortable, forcing men to constantly tug at their crotch. That, of course, can cause more than its fair share of socially embarrassing situations.