FretLink: Fretlink Looks To Eliminate The Spot Market By Streamlining Digital Load Matching

Over this decade, the freight industry has witnessed a steady queuing up of stakeholders within the market toward digitalizing their workflow, with the hope of improving visibility into operations and end-to-end transparency across supply chains. Though the term 'digitalization' is now etched in freight industry rhetoric, it is no more than that - an umbrella term for several different ways through which technology and data could help transform the sector. One of the earliest signs of change within the space came in the form of digital freight marketplaces - dozens of companies that seemingly mushroomed within a short period, with near-identical business models and approach to solving the visibility issue of matching capacity and volume. Fretlink, a French freight matching startup, is swimming against the tide of conventional 'pure' digital marketplaces, and looking at a different business model that it claims will be the only way for freight matching platforms to survive long-term. Paul Guillemin, CEO of Fretlink, believes that the absence of digitalization was never a problem within the industry, as matching volume and capacity was a manageable exercise even before the internet, and so was delivering freight on ...Full story available on Benzinga.com