Friendbuy Blog How To Find & Work With Brand Champions

One of the best ways to ensure the success of a referral marketing program is to identify and engage with brand champions who are willing to carry your marketing message to their networks and followings. And there is good reason for businesses - across nearly every industry - to invest in some form of an advocacy marketing program. Consumers almost always put more stock in third-party testimonials than they do direct advertising from a brand. Especially if from someone they trust.