GAINSIGHT Blog Finding More Revenue: Proven Strategies for Getting More From Your Customers

The foundation of success for today's businesses? Existing customers. While new customers will always be important, the rising cost of acquisition means organizations are relying on existing customers to drive growth. Specifically for B2B SaaS companies, the average customer acquisition cost (CAC) is 76% higher for new customers than it is for expansion business. According to Benchmarkit's 2024 B2B SaaS Performance Metrics Benchmark Report, the average new customer CAC for B2B SaaS companies is $1.76, while the average expansion CAC is only $1.00. What a huge difference! That means relying on new customer acquisition is expensive for any organization-and in uncertain markets, companies want to ensure that kind of investment leads to ROI quickly. That's why more teams are shifting resources toward retaining and expanding their existing accounts. No team is better positioned to help find quick revenue wins like the Customer Success (CS) team. As experts in customer relationships, CS professionals know what accounts are ready to expand their investments, plus who on the account will advocate for your organization. With the right tools and workflows, CS teams can help unlock meaningful expansion opportunities-fast. To improve your win rate and drive sustainable revenue growth, we've put together a list [...]The post Finding More Revenue: Proven Strategies for Getting More From Your Customers appeared first on Gainsight Software.