Budget will always be a strong determining factor in any business decision regarding branding or design; and it should be. And, there are inexpensive options for some tasks, but sometimes lower cost is a dangerous choice. For example, many online printers offer low rates, but even if you pay for a digital proof, you cannot be guaranteed color match. Also, paper choices are typically limited. Having said that, the utilitarian business card or direct mail piece might be good uses of online print services,IF you don't mind the issues of color and paper. However, for professional collateral, consistently on brand, a local, well-vetted printer is a better option.Another potentially dangerous cost cutting measure is using an overseas print or web designer. Typically, the fees will be less, but you have no personal contact and no ability to control the project, work directly with the designer or even verify qualifications. The cost of failed branding efforts is extremely high. Building brand takes work, so it's smarter to invest in consistently reliable sources of design.Finally, we are all concerned about control of intellectual property. If we turn print and design choices over to an unknown entity, we are sacrificing control over accountability as well as yielding both product quality and reputation management. Better to build relationships with local vendors.It really does come down to professionalism and quality. As businesses, we need to be good brand stewards. And most exceptional design agencies (1)provide competitive rates for remarkable design, (2)work with you to determine strategic choices, (3)share responsibility for your business growth, and (4)deliver the quality your brand has earned. COQ or Cost of Quality is a proven methodology enabling an organization to assess the quality of practices and products along with the costs of quality. Businesses of any size can apply the principals of COQ by implementing best practices, and choosing quality is always wise.
