Gastrograph AI Blog Drunk on Data: Finding the Optimal Recipe for a Manhattan Cocktail

As someone involved in product development, you're under more pressure than ever to innovate so you can compete with the new CPG brands that are appearing on shelves all the time. But it's hard to take risks or make any kind of decision without some backup. Should you focus on launching entirely new products? Altering existing recipes? If so, how do you know what you need to change to positively impact liking? With thousands of dollars at stake, you want data on your side to justify your product choices. But conventional product development methods don't give you that data. They're leaving you in the dark.Enter Gastrograph AI. Our system gives you a reliable, fast, and cost-effective way of adjusting food and beverage products to increase likeability. We give you the data you need to make smart product decisions.To show you Gastrograph's optimization system in action, we challenged ourselves to improve the average Manhattan cocktail and come up with the perfect recipe. Cheers!