Gastrograph AI Blog Sweet and Sour: Our Changing Flavor Preferences During COVID

Consumer preferences are ever-evolving and always surprising. There was the pre-teen Tamagotchi trend that went from obsessive to non-existent. The resurrection of Polaroids and vinyl in a digitized world. Or, more recently and most shockingly: the comeback of JNCO jeans.We were interested to find out if the pandemic impacted our preference for different flavors. Spoiler alert: it did.We built AI models based on US consumer tasting data from the six months leading up to March 2020 and the six months following. Then, we used the Gastrograph AI system to map out how those two tasting groups would respond to different products and track the changes in flavor preference.We're sharing the results of our study to demonstrate that if you want to be the first to know about changes in consumer preference, you should use Gastrograph AI for your new product development.