Genius Monkey Blog April = Brand Optimization Month

April is almost here! It's time to brainstorm your best strategies, prep new campaigns, and get ready for a huge bump in your advertising effectiveness. No, it's not an early holiday season - it's Genius Monkey's new initiative: Brand Optimization Month! For the month of April, Genius Monkey is shining a spotlight on the methods you can use to drive brand lift and increase your ROAS. These methods include split (A/B) tests, using different ad types effectively, and much more.