Genius Monkey Blog Is it a Bad Idea to Advertise Next to News?

Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so "often." Though television, radio, and print media still have their audiences, they are significantly outpaced by digital platforms, which are typically ad-supported. Simply put, the advertising audience for news is huge. Many advertisers are concerned about placing ads next to news reports, fearing that contentious topics or other bad news will cast a poor light on any ads surrounding the content.