Genius Monkey Blog SproutSocial Offers Noteworthy New Data for Social Media Advertisers

A survey in May 2024 suggested that 5.04 billion people use social media around the world, which is about 62.3% of the population. That proportion increases to 70.1% when looking at just the United States; your target audience most likely spends some time on social media, so you need to be there as well. The Genius Monkey platform is designed to follow your ideal audience wherever online they go, including social media.