Genius Monkey Blog TikTok is Back for the Moment; Will Something Take Its Place?

2024 has been a year of seismic shifts in social media- none more dramatic than the potential ban of TikTok in the United States. While the app was temporarily reinstated, users and brands are scrambling to explore alternatives. Which platforms will rise to take TikTok's place? Let's dive into some of the frontrunners and explore how they might impact your marketing strategy. The Background Behind the Ban In July 2024, the Biden administration signed a divest-or-get-banned law targeting TikTok's parent company, ByteDance, which was deemed a national security issue for its popularity, the data it collects, and its association with the Chinese government.