Genius Monkey Blog What Advertisers Need to Know About the Super Bowl

The Super Bowl consistently draws the largest audience of any sporting event in the United States. In recent years, Over-The-Top (OTT) and Connected TV (CTV) platforms have seen significant growth in viewership, reflecting broader trends in television consumption. About 123.7 million people tuned in for the 2024 edition of the game, and all those viewers spent over $17.3 billion on food, team merchandise, TVs, alcohol, and more. Even though your ads might not be airing over the big game itself, your campaigns can still benefit from it!