GfK - An NIQ Company Blog Gardening and Home Improvement trends to watch in coming 12 months

The Gardening and Home Improvement sector tracked by GfK is experiencing a period of growth stabilization in 2024. Four years on from the first wave of the COVID-19 pandemic, where people spent significantly more time at home, consumers' priorities have shifted, and economic indicators are improving. Coupled with some key trends that are shaping the market, this provides the landscape for growth over the coming 12 months.