Gigya Blog Three Ways a Unified Customer Profile Gives B2B Brands a Competitive Edge

Register for our upcoming webinar with Lori Wizdo, Forrester VP and Principal Analyst serving B2B Professionals. No one wants to be treated like a sales opportunity, yet the B2B marketing landscape is covered with generic experiences that don't speak to buyers' needs. Why does this happen? The typical B2B marketing "stack" is composed of 12...The post Three Ways a Unified Customer Profile Gives B2B Brands a Competitive Edge appeared first on Gigya.