Source: Gigya Blog

Gigya Blog Webinar Recap: How B2B Marketers Can Master Their "Data Demons"

In a recent webinar, guest speaker Lori Wizdo, VP and principal analyst serving B2B marketing professionals for Forrester, joined me to discuss the current and future states of B2B marketing. The entire discussion is worth listening to, but the highlight for me came when she explored the "data demons" holding back today's B2B marketers. She...The post Webinar Recap: How B2B Marketers Can Master Their "Data Demons" appeared first on Gigya.

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