Gimbal Blog Not A CPG Brand? Retail Media Can Still Be Your Secret Weapon

Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs' growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren't for sale at that retailer.The post Not A CPG Brand? Retail Media Can Still Be Your Secret Weapon appeared first on Infillion.