GLBC Blog 5 Ways Packaging Plays an Essential Role in Your Food and Beverages Brand

We like the way Econsultancy 's Ashley Friedlein defines branding: "Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception." And when it comes to shaping perception, the package is most often where it all begins. Think of your product package as the handshake, warm smile, and ... ContinuedThe post 5 Ways Packaging Plays an Essential Role in Your Food and Beverages Brand appeared first on Great Little Box Company.