Gleam Futures: Snapchat Teams With Gleam Futures On Marcus Butler-Fronted Original Series

In the U.K., Snapchat has partnered with a bevy of top media brands -- including digital talent management firm Gleam Futures -- to create 25 original 'Shows'.The Shows format was introduced by Snapchat stateside two years ago, and marks a separate effort from the app's just-launched slate of Snap Originals. Rather than proprietary Snapchat productions, Shows are created by publisher partners and housed within the Discover section of the app. Snap's head of international content partnerships, Rami Saad, told The Drum that U.S. time spent in Shows has tripled since the beginning of the year, and that U.S. shows have garnered an audience of 5 million people in the U.K.In addition to Gleam, Snapchat has partnered with 17 total media companies across the U.K., including noted news destinations like The Guardian and Vice, as well as digital players like Irish men's website Joe and online music platform Boiler Room. All told, partners will launch 25 new Shows with episodes averaging 5 minutes in length, comprising both original and reworked content that is not funded by Snap. Revenues will be split by Snapchat and its publisher partners, though Snapchat does not disclose the terms of these deals.Visit Tubefilter for more great stories.