Global Capacity Blog Grab your Passport: Taking the Risk Out of International Expansion for US Channel Partners

Globalization is a key driver of today's evolving business landscape, impacting nearly every industry and shaping the needs of enterprise engagement. Expanding your company's portfolio of service to include international locations opens up an entirely new revenue stream brimming with untapped potential. A recent online Global Channel Survey by Channel Partner and 451 Research that was published in "Going Global: The Channel's Expanding Horizons," by Ellis Booker in Channel Partners Spring 2017 edition, gives great insight to the challenges and opportunities of selling outside the US.Why Not?When respondents were asked, 'Why Not Currently Selling Outside of the US?' 62% shared there was no demand from current customers. Comfort with existing sales, customers and known markets can often lead to a lack of