The term 'Audit' may have a negative perception among businesses (thanks to the IRS) but a website audit is something entirely different. In fact, getting your website audited would do a world of good for your business' online presence. You cannot only improve your website but use it to market your business. There are numerous benefits of getting a professional website audit, some of which are described below: Better User Experience The user experience (UX) of your website is a pertinent ranking factor. Google pays attention to how easy (or difficult) it is for the average Joe to use your website. The better the UX is, the higher your site will rank in search engine results. During a website audit, the specialists will identify the areas of your website which need improvement to optimize UX. This way, you can make the necessary changes. Some relevant UX factors are loading speed, navigation and content layout. An SEO-Friendly Website There is no doubt that your website needs to be user-friendly but it has to be SEO-friendly as well. Google makes around 500 changes a year to its search algorithm. The experts keep track of all these updates and know what needs to [...]
