Fighting to be seen? How Guerrilla Marketing can help you win the battle. You have heard of guerrilla marketing surely? If not then here is a quick example to help you understand how it is used: A group of young adults are standing silently in the square of some popular city. On their backs are bags with what seem to be filled with stickers. Suddenly someone hits the play button on a boombox nearby and these seemingly normal young adults start to kick of an epic performance of dancing and stunts. Drawing in people in huge numbers! On cue they start to hand out stickers for some product. These stickers just have one word and a website, now causing all these people to suddenly be interested in this mysterious logo, not knowing exactly what it is but being drawn to find out because of watching this performance. This is one idea for Guerrilla Marketing, other concepts could involve graffiti, sticker planting, artistic movements, flash mobs, etc. This marketing tactic can be huge for a business, especially something new that needs to get it's name out or it's product seen. Here are 3 ways to maximize your outreach using Guerrilla [...]
