The Back-To-School (BTS) campaign is the second largest shopping season after Christmas. In the 4 to 8 weeks prior to start of classes, there will be more than $75 billions in sales, directly related to BTS. The majority - around 65%, will go towards apparel and electronics. 2016 is already a record year with an [...]The post Best Practices for Back-to-school E-commerce Success appeared first on GoECart Blog.