Goodbay Blog 3 Reasons to Measure Customer Satisfaction

When a customer receives great service, nearly four out of five (78%) will do business with you again even following a mistake. But how do you know what customers think of their support experiences? Unless you're measuring customer satisfaction (CSAT), you won't.Most businesses know the value of keeping customers satisfied. Not only do customer perceptions significantly impact the health of your business, they also determine its long-term viability. Despite this, many businesses still fail to gauge customer satisfaction through surveys, social posts, agent notes, or other methods.