Goodbay Blog 3 Ways Customer Support Shapes the Digital Journey

More than 70% of all customer interactions are digital, according to MuleSoft. This statistic includes purchases, brand interactions, and of course, support-centric exchanges between companies and their customers.With such a large percentage of interactions occurring in the digital realm, it's more critical than ever for businesses to offer user-friendly, digitized support options. Those that do can profoundly impact the quality of the user experience, nurture feelings of loyalty toward the company, improve customer retention, and maximize the lifetime value of customers.