Goodbay Blog CSAT or DSAT: Which Is More Important?

A staggering 86% of customers will ditch a brand after having just two bad experiences, according to Business Wire. This reality is one of the countless statistics that make a case for measuring customer feedback.While virtually everyone agrees that monitoring customer perceptions is essential, it sometimes feels like there are countless "key" metrics a business should monitor: Satisfaction, effort, loyalty, spend, lifetime value. The list continues.