GoodCents Blog Analytics to Drive Demand-Side Management Program Results

A sea change is upon us in the world of analytics. Business intelligence (BI) software is undergoing a vast transformation, from rigid, slow and overly technical to user-friendly, intuitive and responsive. Similar to the way quantitative analysts revolutionized the financial industry in the 1990s, the new analytics are changing the way companies do business-one key function at a time. Those taking the lead in analytic organizations are integrating data into the decision-making process and turning it into real time, pragmatic insights.For demand-side management (DSM) programs, we need to make better, faster decisions using high-quality data and cutting-edge analytics. Here are three big technology trends that will take DSM programs to a whole new level.