GoodCents Blog How to Build a Strong, Engaged Trade Ally Network

Trade allies can have a profound impact on a utility. Not only do they help you improve your cost effectiveness and customer service, but depending on how well they perform, they can make or break your brand. That's why it's important to give serious thought to structuring or refining your trade ally network. E Source, which has been conducting trade utility ally network research for almost a decade, has developed five key factors for evaluating your own trade allies.