GPShopper Blog Retail Pop-Ups: A $10 Billion Industry

Bridging the gap between online and offline has been a topic of conversation for years. However, in order to thrive in today’s economy, new brands and pure play retailers must explore offline opportunities. Rather than signing a traditional three to five-year lease, brands are turning to pop-ups – the perfect avenue for online retailers to test new markets and increase brand awareness. According to CNBC, “Pop-up shops range in purpose from discovery, experience, and innovation to simply fun. Entrepreneurs are able to test a concept, while landlords get a stream of revenue, or a buzzworthy event on their properties.” Advantages of a Pop-Up Shop: