Granify Blog 6 Reasons Why UGC Matters for E-Commerce Conversions

When it comes to choices, digital consumers have a lot of them. Right now, there are over 2.64 billion online shoppers in the world (Source: Oberlo). That's one out of every three people. However, only a small fraction will end up purchasing something from your store. In order to optimize your conversion funnel and get more of your website visitors to buy, credibility is key. This requires finding ways to let them know your brand can be trusted.