Granify Blog The Personalization-Privacy Paradox: What It Means and How to Handle It

Have you ever had a conversation about something, only to be creeped out by your phone to send you personalized ads about it shortly after? You're not alone. The line between delivering tailored experiences and invading a person's privacy is becoming increasingly blurry. While personalization has become an essential part of our online shopping experiences-one that 71% of customers want-concerns about customer privacy and data security continue to grow.