If there's one thing we took away from last week's Mumsnet mayoral hustings, it's that users of the site are big fans of romance novels.Knowing its target audience only too well Mumsnet's sister site for tech-savvy matriarchs, Gransnet, is announcing a partnership with romantic novel peddler Mills & Boon.Gransnet says that the partnership "will see the two brands locking eyes across their monitors and sharing secret smiles as they work in perfect harmony to create content."Read more: An over-excited fan likened Zac Goldsmith to Rupert Campbell BlackLoosely translated, this means that authors from the amorous arm of publisher Harlequin will contribute guest blogs to the Gransnet website, sharing insights and wisdom gleaned from over one hundred years of publishing, as well as providing users with interactive quizzes, competitions and topics for forum debates.Romantic literature is a major talking point with users of both Mumsnet and Gransnet. Conservative mayoral candidate Zac Goldsmith was likened to Rupert Campbell-Black, a fictional character in the Rutshire Chronicles series of romance novels written by Jilly Cooper.Read more: We just found out what Sadiq Khan's favourite biscuit isCari Rosen, Gransnet Editor said: "We are delighted to be partnering with Mills & Boon. Gransnet users are great readers and despite what the media will have you believe, sex and relationships are oft-discussed topics among the over 50s, as our forums prove."
