Grapeshot: Oracle-owned Grapeshot launches a contextual targeting solution for video ads

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is out this week with a new solution for targeting ads inside video. Called Video Context, it turns the audio track of video content into text, and then analyzes that text to categorize the content. Then, that categorization is embedded into a video player, so that a video advertiser knows the video content categories before sending a video ad to play inside the content video. For instance, i[...]