Green Leads Blog BANT is Dead – It's all about Authority

Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated.  Having budget was important in the days of "Our contract is up for renewal next year, we need budget".  But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn't exist, many times those with Authority don't even know they have a Need or that they need it now.