Gritness: Exclusive: Under Armour acquihires Gritness, a group workout finder app

Austin, Texas-based Gritness, a recent member of the StartUp Health accelerator, has been quietly acquired, StartUp Health revealed in its mid-year report. MobiHealthNews has learned that Under Armour acquired Gritness, but the acquisition price has not been disclosed. While Under Armour acquired MapMyFitness, MyFitnessPal, and Endomondo for their large user base and well-known brands, Gritness is a relative [...]