Grokstyle: GrokStyle's visual search tech makes it into IKEA's Place AR app

GrokStyle's simple concept of "point your camera at a chair (or lamp, or table...) and find others like it for sale" attracted $2 million in funding last year, and the company has been putting that cash to work. And remarkably for a company trying to break into the home furnishing market, it landed furniture goliath IKEA as its first real customer; GrokStyle's point-and-search functionality is being added to the IKEA Place AR app.